WOOD-PLASTIC AND NATURAL FIBER COMPOSITES 2010

agenda

The program agenda is shown below. Please click here to Download the Program Agenda (PDF).
Bios and abstracts of select papers can also be viewed under listed presentations.

October 4
7:30 AM - 8:30 AM	Registration/Breakfast
8:30 AM - 8:45 AM	Opening Remarks Steve Van Kouteren , Conference Chair , Principia Partners
8:45 AM - 9:30 AM	Outdoor Living 2010 and Beyond: A Perspective on Trends from Archadeck & Outdoor Living Brands Christopher M. Grandpre , President/CEO , Outdoor Living Brands, Inc.
	Hot Topic: WPC, Cellular PVC and Wood Decking
9:30 AM - 9:40 AM	Session Backdrop Steve Van Kouteren , Conference Chair , Principia Partners
9:40 AM - 9:50 AM	Decking Materials Trends in the West Shawn Miller , President , Classic Designs
9:50 AM - 10:00 AM	Developments in Ultra-Low Maintenance Decking in the Mid-Atlantic Region Michael Salazar , Director of Purchasing , TW Perry
10:00 AM - 10:30 AM	Delegate Break
10:30 AM - 10:40 AM	A Wholesalers Perspective on Trends in Decking and Railing Materials in 2010 Robert Lett , VP Sales & Marketing , Wolf Distribution
10:40 AM - 10:50 AM	Review of Capped WPCs vs. Cellular Vinyl Decking Demand in 2010 Bill Ross , VP Sales , Fiberon
10:50 AM - 11:00 AM	What’s Happening with PT Wood Decking Kirk Hammond , Sales Manager , Arch Chemicals
11:00 AM - 12:00 PM	Panel Discussion - Perspective Across the Value Chain
12:00 PM - 1:30 PM	Lunch - sponsored by Arkema
	Hot Topic: Technology Advances in WPCs and Cellular Vinyl
1:30 PM - 1:40 PM	Session Backdrop Steve Van Kouteren , Conference Chair , Principia Partners
1:40 PM - 1:50 PM	Additive and Polymer Developments in Synthetic Lumber: Foaming, Capstock and Cross-Linking Mark Lavach , Mgr Applications, Developments & Tech Service , Arkema
1:50 PM - 2:00 PM	We’ve Come a Long Way Baby; What’s Next for the Industry? Mike Haubert , Technical Director , Mosaic Color & Additives
2:00 PM - 2:10 PM	Measuring Embossing Depths: New In-Line Systems Jim Williams , North American Sales Director , Bytewise Measurement Systems
2:10 PM - 2:20 PM	New Energy-Reducing Process Additive William L. Johnson, Sr. , Director R&D , Ecopuro
2:20 PM - 2:30 PM	Latest Extrusion Technology: Speed and Energy Savings Tom Brown , Director of Sales and Marketing , Cincinnati Milacron
2:30 PM - 2:40 PM	Developments in Cellular Vinyl Additive Technology Rob Decker , Technical Service/Account Manager , Dow Plastics Additives
2:40 PM - 3:00 PM	Delegate Break - sponsored by MILACRON
3:00 PM - 4:00 PM	Speaker Panel Discussion - Audience Polling and Q&A
	Hot Topic: Supply Chain Dynamics in Composite Decking
4:00 PM - 4:10 PM	Session Backdrop Steve Van Kouteren , Conference Chair , Principia Partners
4:10 PM - 4:20 PM	Changes at the Pro Dealer: A Contractors Perspective Bobby Parks , President , Peachtree Decks & Porches
4:20 PM - 4:30 PM	Dealer Inventories, Competition with Big Box Stores and Internet Sales Bob Heidenreich , President , The Deck Store, Monthly Columnist LBM Journal, NADRA Board Member
4:30 PM - 4:40 PM	Supplying ProDealers and the Big Box Stores; How the Channel Has Changed Rich Shanley , National Specialty Products Manager , Boise
4:40 PM - 4:50 PM	Working with ProDealers and Big Box Stores Mitch Cox , VP Sales , Trex
4:50 PM - 6:00 PM	Speaker Panel Discussion - Audience Polling and Q&A
6:00 PM - 7:30 PM	Reception/Exhibition
October 5
7:30 AM - 8:15 AM	Breakfast
8:15 AM - 8:30 AM	Mid-Conference Review Steve Van Kouteren , Conference Chair , Principia Partners
8:30 AM - 9:00 AM	Home Improvement; A Retailer’s Perspective Brian Wolf , Director Strategic Market Insight , Lowe's Companies
9:00 AM - 9:30 AM	The Hardscapes Market: Trends and Developments Ken O'Neill , Vice President , Oldcastle Architectural Products Group
	Hot Topic: Trends in Decking and Hardscapes
9:30 AM - 9:40 AM	Session Backdrop Steve Van Kouteren , Conference Chair , Principia Partners
9:40 AM - 9:50 AM	Consumer Preferences for Decking and Hardscapes in the Charlotte Market Eric Kent , President , Archadeck of Charlotte
9:50 AM - 10:00 AM	New Channels to Market: Hardscapes and Decking John Cashmore , Contributing Editor , LBM Journal
10:00 AM - 10:30 AM	Delegate Break - sponsored by VFDRMA
10:30 AM - 10:40 AM	The Growth of Hardscapes and Impact on Decking Rudy McAdams , co-Owner/GM - Hardscapes Business , Leisure Specialties
10:40 AM - 10:50 AM	Consumer Trends in Decking and Hardscapes in the Mid-Atlantic Market Tom Merkle , President/Owner , Merkle Mowing & Landscaping
10:50 AM - 11:00 AM	Decking Codes: Update on the Latest Codes and Potential Impact on Decking Industry Mike Fischer , GM , Composite Lumber Manufacturing Association
11:00 AM - 12:00 PM	Panel Discussion - Decking vs. Hardscapes
12:00 PM - 1:30 PM	Lunch
	Hot Topic: Non-Decking Markets - What's New?
1:30 PM - 2:00 PM	WPC Siding Innovations: Moving From Product Introduction to the Growth Phase Skip Miller , North American VP Sales & Marketing , Tech-Wood
2:00 PM - 3:00 PM	Panel Discussion - What’s New in Fencing?
3:00 PM	Conference Adjournment

WOOD-PLASTIC AND NATURAL FIBER COMPOSITES 2010

agenda

Registration/Breakfast

Opening Remarks

Outdoor Living 2010 and Beyond: A Perspective on Trends from Archadeck & Outdoor Living Brands

Session Backdrop

Decking Materials Trends in the West

Developments in Ultra-Low Maintenance Decking in the Mid-Atlantic Region

Delegate Break

A Wholesalers Perspective on Trends in Decking and Railing Materials in 2010

Review of Capped WPCs vs. Cellular Vinyl Decking Demand in 2010

What’s Happening with PT Wood Decking

Panel Discussion - Perspective Across the Value Chain

Lunch - sponsored by Arkema

Session Backdrop

Additive and Polymer Developments in Synthetic Lumber: Foaming, Capstock and Cross-Linking

We’ve Come a Long Way Baby; What’s Next for the Industry?

Measuring Embossing Depths: New In-Line Systems

New Energy-Reducing Process Additive

Latest Extrusion Technology: Speed and Energy Savings

Developments in Cellular Vinyl Additive Technology

Delegate Break - sponsored by MILACRON

Speaker Panel Discussion - Audience Polling and Q&A

Session Backdrop

Changes at the Pro Dealer: A Contractors Perspective

Dealer Inventories, Competition with Big Box Stores and Internet Sales

Supplying ProDealers and the Big Box Stores; How the Channel Has Changed

Working with ProDealers and Big Box Stores

Speaker Panel Discussion - Audience Polling and Q&A

Reception/Exhibition

Breakfast

Mid-Conference Review

Home Improvement; A Retailer’s Perspective

The Hardscapes Market: Trends and Developments

Session Backdrop

Consumer Preferences for Decking and Hardscapes in the Charlotte Market

New Channels to Market: Hardscapes and Decking

Delegate Break - sponsored by VFDRMA

The Growth of Hardscapes and Impact on Decking

Consumer Trends in Decking and Hardscapes in the Mid-Atlantic Market

Decking Codes: Update on the Latest Codes and Potential Impact on Decking Industry

Panel Discussion - Decking vs. Hardscapes

Lunch

WPC Siding Innovations: Moving From Product Introduction to the Growth Phase

Panel Discussion - What’s New in Fencing?

Conference Adjournment