WOOD-PLASTIC AND NATURAL FIBER COMPOSITES 2010

program overview

Latest Industry Insights

The conference program will feature leading industry experts presenting the latest information on important topics on a market by market basis, and provide input and perspective from each sector of the value chain, including raw material suppliers, manufacturers, distributors, pro dealers, home improvement centers and contractors. A forum to learn about commercial and technical developments presented in several hot topic sessions organized by market:

Decking

Growth of ultra low maintenance category; share battle between capped WPC and cellular PVC
Growing hardscape segment and decline in average deck size
Status of the wood-synthetic decking aoption curve
New deck codes and expected impact on industry
Green issue in decking related to end-of-life recycling and recycled raw materials

Railing

Mixed material railing systems and trends
Wood vs. vinyl vs. composites vs. metal
Ease of installation, trends, issues

Fence

WPC fence adoption curve vs. vinyl and wood
Barriers to WPC market penetration
Product performance vs. price point, aesthetics, consumer acceptance

Siding

Latest product advances
Adoption and penetration of WPC siding
Barriers to use for WPC siding when competing against vinyl and fiber cement

Industrial and Commercial

New applications
Technical performance
End-user unmet needs
Capabilities of existing and emerging manufacturers

Real Time Audience Feedback

Interactive discussion by industry participants across or within the value chain is a unique feature of a Principia conference.

Topics vary from the impact of code changes to product and technology reviews to market advances and channel successes, all of which are hallmarks in these panel discussions.

Instant audience feedback using the latest interactive technology creates a direct and intimate dialogue between panelists and the audience.

Complete Industry Coverage

The conference will be attended by executives from raw material suppliers, equipment and building products manufacturers, distributors, dealers, contractors, government and university R&D organizations to share their perspectives on the industry.

Expand Your Professional Network

Targeted networking event to meet with an international audience and ranging from difficult-to-reach executives to key people involved in all parts of the supply chain involved in this industry.

Putting Ideas into Action

You will come away with new ways of looking at your company’s most promising commercial and technical opportunities, and how to move ahead in the market.